The YelPhilly Blog

How to Beat the Yelp Algorithm

Posted by on 5:13 pm in Reputation Management, SEO, Yelp | 0 comments

How to Beat the Yelp Algorithm

  Yelp Can Hurt Your Business Having a good Yelp rating is an absolute must for every business. Over 80% of consumers check a company’s Yelp review before buying. It doesn’t matter if you are a dentist or a roof repair company if your Yelp score is below 4 stars, you are in deep trouble. A Harvard University study showed that a business can expect up to a 9% decrease in business by dropping a single star rating on Yelp. The Algorithm From a businesses standpoint, the main issue with Yelp is their algorithm. They do not count all...

read more

Turning Sweetgreen’s Yelp into a Bitter Pill

Posted by on 11:26 pm in Black Hat, Philadelphia, Reputation Management, Restaurants, Yelp | 0 comments

Turning Sweetgreen’s Yelp into a Bitter Pill

Green Philly The management team of a locally-owned fast-casual restaurant reached out to us. Their focus was on salads and wraps for the business lunch crowd in Rittenhouse Square.  A large national chain, Sweetgreen, had opened up nearby. They were seeing a significant dip in daily sales. They needed a marketing edge, and a way to communicate their value to potential customers. As a small restaurant, they did not have the advertising resources to compete. They were going to be rolled over by the sweetgreen juggernaut.  We had met one of the...

read more

Reputation Management for Yelp

Posted by on 4:20 pm in Yelp | 0 comments

Reputation Management for Yelp

An Introduction to Yelp Yelp is based on user-generated reviews for local businesses. It is one of the most popular websites in the United States. Getting negative reviews on Yelp can be economically crippling for small local businesses. The site uses a 5-star rating system and has mechanisms to stop spammers from posting false reports or business owners from creating 5-star reports for themselves.  Many reviews are filtered by Yelp’s algorithm (and staff) and are not included in the company’s overall rating. Based on years of...

read more

Reputation Management

Posted by on 3:43 pm in Philadelphia | 0 comments

Reputation Management

YELPHILLY is based in Philadelphia. We offer a wide-ranging portfolio of support for local businesses. We specialize in cutting-edge reputation management and SEO. Our relationships with tastemakers and critics in Philadelphia gives our clients a competitive advantage in the dog-eat-dog world of business.   Our clients include boutiques, restaurants, law firms, doctor offices, and contractors.   Yelp Hurts Small Businesses Like Yours Business is hard, and it’s just getting harder.  Online reviews are having a  major impact on small...

read more

A Case Study in Aggressive Yelping

Posted by on 4:35 pm in Black Hat, Philadelphia, Yelp | 0 comments

A Case Study in Aggressive Yelping

Leveling the Yelp Playing Field A high rating in Yelp is a guarantee of success in the modern era of commerce. Even if you offer inferior a product, you can have a higher market share than your competitors. All that matters is one brutal truth: you don’t need to have a high Yelp rating, you just need one that is higher than your competitors. We don’t pretend to be social media gurus. We aren’t the people you hire if you want facebook likes or Instagram engagement. We are not Yaaaasssss people. We don’t YOLO. We are not...

read more

Yelp Hates Us!

Posted by on 11:18 pm in Black Hat, Reputation Management, Yelp | 0 comments

Yelp Hates Us!

You know we are doing our job when Yelp starts issuing baseless threats. Yelp attempted (and failed) to shut down our website.  Here’s one really obvious fact: a business the size of Yelp doesn’t go after a little company without cause. So we’ve hacked their algorithm for the good of our clients. Thanks for the vote of confidence, Yelp!   We Beat Yelp’s Algorithm. 100% Guarantee We go at the job a little differently. We use Yelp’s algorithm against itself.  We use its love of negative reviews to decrease your...

read more